Paid Media Banner Ads

Overview and context

These are sets of banner ads designed at a pharmaceutical advertisement agency for major clients. They're scaled to multiple sizes for both desktop and mobile, and designed for informational clarity. Multiple different designs are featured here, which include a Cabometyx campaign featuring patient imagery, an Exelixis campaign promoting monthly awareness, and two Cabometyx + Opdivo advertisements.

Goals and objectives

From the perspective of the pharma ad agency, our goal was to create clear, distinct, and pixel-perfect banner ads the client would be thrilled with. Working within a regulated industry like pharma, we were required to get all ISI (Important Safety Information disclosure) information correct and up-to-date. These banner ads were created to be eye-catching and drive audiences to their respective company websites.

My role and contribution

I was the Visual Designer on a small team who worked together to ensure top-quality banner ads for our clients. My role involved design, formatting, quality assurance, animation, and developer review, and file handoff. I was also responsible for creating all necessary sizes while maintaining compliance with industry requirements and keeping all information clear and legible.

Design process and decisions

My decision-making was primarly led by a goal of informational clarity and logical informational hierarchy. When designing, I identified the key information and essential hierarchy and applied it carefully across all frames and sizes. I also played a role in decisions regarding animation timing and compliance of information included frame-by-frame.

Software and tools used

• Adobe Photoshop
• Adobe Illustrator
• The Brief (formerly Creatopy)
• Monday
• Google Drive

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Results and impact

Each advertisement shown was successful due to client satisfaction and use in live Google advertisements across websites. My work helped contribute to regular, steady campaign work for the agency by major clients.