SaaS Social & Blog Graphics

Overview and context

This is a series of blog graphics I designed for an ongoing series of blogs featured on the Ready.net site and promoted via social media.

Goals and objectives

These graphics were designed to capture audience attention and drive engagement with a series of blog posts educating readers about subgrantee agreements in relation to the Broadband Equity, Access, and Deployment (BEAD) program. The goal was to provide some simplified, eye-catching information and encourage viewers to click and read the features blogs.

My role and contribution

I was the sole Graphic Designer responsible for concepting, designing, and handing off the final files for each of these blog graphics in the series. I was provided with the blog content by the marketing team which I reviewed and used to create appropriate and visually distinct graphics referencing the blog contents to encourage viewers to learn more.

Design process and decisions

These were designed as a series which required me to consider a general layout and color scheme versatile enough to stay coordinated yet distinct enough to stand out side-by-side on the blog page and social media. The dark background and typography was chosen for consistency while the colors in each graphic were chosen for uniqueness and recognizability. The symbols in each graphic were carefully selected to represent various subjects discussed in each blog post.

Software and tools used

• Figma
• Vectorizer.ai
• Linear

Results and impact

These graphics were used to promote the blog posts on LinkedIn and as thumbnail/header images on the Ready.net blog page. They were received positively and the marketing team reported a higher than average number of visitors to each associated blog post.