Flyers & Magazine Advertisements

Overview and context

These are a sample of the many flyers and magazine advertisements I owned the design of at NFM Lending. Flyers and ads were created at the request of the VP of Marketing for new product offering and also by request for loan originators and teams depending on their needs. The magazine advertisements were a monthly, recurring deliverable I was wholly responsible for which were featured in print. Turnaround times were often tight and I consistently met deadlines while creating new and on-brand materials.

Goals and objectives

These magazine advertisements and flyers were created to increase brand visibility and encourage the audience to apply for services or attend events. A major goal was to create on-brand marketing collateral within acorporate, regulated environment while balancing creativity and clear communication of oftentimes complication information.

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My role and contribution

I was responsible for designing monthly magazine advertisements and creating new flyers from concept to final delivery as the sole Graphic Designer, showcasing mortgage product offerings, events, and key information. This opportunity gave me a strong understanding of print design and the importance of creating cohesion and brand consistency between marketing assets while keeping each one visually interesting. I managed client feedback, coordinated with the VP of Marketing regarding copy, and completely owned the design and delivery of these projects.

Design process and decisions

Creating flyers and magazine advertisements that were both eye-catching and informative was a unique challenge. Each piece was designed with a strong consideration of visual hierarchy as well as communication to the audience. I iterated on multiple layouts for new flyers when concepting, ensuring that the final materials were clear and on-brand. For monthly magazine advertisements, I considered multiple concepts and went with the most effective with consideration to the month make the biggest impact on readers.

Software and tools

• Adobe InDesign
• Adobe Photoshop
• Adobe Illustrator
• Wrike

Results and impact

The magazine advertisements were met with positive feedback by the team I designed them for and I remained responsible for them on a monthly basis for the duration of my time with the company. Event flyers I designed resulted in high attendance rates and were reused as templates for future events. Overall, these print designs were successful and impactful.