Interactive Pharma Ad Displays

Overview and context

These designs are a part of the campaign titled "This" by Trodelvy, a treatment option offered by a majorpharmaceutical company. They were designed specifically for large interactive touchscreen kiosks in doctor's offices to educate and inform. A tablet mockup is provided for environmental context, though a tablet was not the intended device for the advertisements.

Goals and objectives

The campaign "This" was created to showcase the positivity in the lives of patients that plays a role in their decision to choose Trodelvy. The overall objectives with the designs was to ensure they're suitable for large-scale display, touchscreen compatible, and emotionally relevant for audiences in doctor's offices.

My role and contributions

At the pharmaceutical advertisement agency, I was the Visual Designer on a small team that handled this campaign. I was responsible for visual decision-making, layout refinement, production, ISI (Important Safety Information disclosure) implementation, and quality reviews with the development team.

Design process and decisions

The primary goal with these designs was to ensure they were compatable for the intended touchscreen capabilities while displaying properly on a large scale. In terms of visual content, it was important that the imagery used was human-centric and relatable for viewers. I went through approved ISI (Important Safety Information disclosure) content and ensured the appropriate information was included, and held reviews with the development team to ensure that all features of the design would be functional. The series required distinction between advertisements while maintaining a recognizable visual consistency to tie the campaign together.

Software and tools used

• Adobe Photoshop
• Figma
• Monday
• Google Drive

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Results and impact

These two samples from the larger-scale "This" campaign by Trodelvy received positive feedback. The designs were successfully handed off to development teams and subsequently to the client, which was well-received and resulted in additional campaign work.