Social Media Campaign Assets

Overview and context

This sample of social media graphics represents both a series of regular monthly infographics for each individual brand (Freedmont Mortgage Group, Bluprint Home Loans, Elevate Home Loans, and Element Home Loans) owned by NFM Lending and promotional ads for new offers and sweepstakes.

Goals and objectives

The goal of the monthly infographics posted on each brand's social media was to reach new audiences and encourage potential or repeat customers to apply for a home loan. The promotional advertisements for sweepstakes and new products were to excite new customers and encourage them to take advantage of limited-time offers.

My role and contribution

I was the sole Graphic Designer responsible for monthly infographics and promotional ads from concept to completion. I managed the concepting, design, and final delivery of all projects on a monthly basis and handled any feedback and revisions as needed to ensure the graphics were posted on schedule.

Design process and decisions

I began the process for these graphics by coordinating with the VP of Marketing, who would provide the most time-relevant and engaging copy for each brand's social graphics. For infographics, I would organize the content and explore the most effective ways to visualize the information to be clear and digestible at a glance, often simplifying with complicated or content-heavy graphics. The promotional advertisements were designed to be eye-catching and inviting.

Software and tools used

• Adobe Photoshop
• Adobe Illustrator
• Wrike (for handoff and project management)

Results and impact

Each brand's monthly infographics generated the anticipated engagement on social media which increased brand visibility. The promotional ads for offers and sweepstakes prompted new and existing audiences to click and explore additional information on the company website, resulting in positive feedback from the marketing team.